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McNeil Duus 發表更新 5 年, 8 月前
I have heard customers speak about SEO (either directly or indirectly) as sometimes"tacky", because when done poorly, its glaringly obvious.
seo glasgow ‘ve seen these websites, where the content doesn’t make sense since there are too many keywords"unnaturally" from the text.
So, why do we do SEO?
First, it starts with an understanding of exactly what your prospects are most likely to type into a search engine, then making sure that your site has those key words naturally during its content. Let us look at a real-world instance; if you go to the new supermarket that you haven’t been before to locate salsa, where are you going to go? How are you going to hunt? When you think"Mexican", you are applying keywords to your thought procedure. Locate the"Mexican" aisle and you will discover plenty of salsa options. Now some folks can think of supper -> nacho chips -> snack food aisle, so most likely you’ll also find salsa there, but maybe a few variety of alternatives. But note that a number of brands are in both spots, since they understand that both aisles will entice consumers searching for supper, some may be intentionally looking (Mexican aisle) while some others may encounter salsa (snack food aisle) while still searching for something different. Your grocery merchants predict this behaviour by studying the buying habits of individuals and how they search a store.
Your website is no different. Good SEO examines the search habits of your prospects and develops a strategy to attract these prospects to your site, by assisting them find you. If they are warm leads (prompting their hunt ), you then want to be at the peak of the search results.
Now let us add the element that more than ever before, searches are being done on mobile devices. Since mobile devices have much smaller screen sizes afterward laptop/desktop PC’s, being rated higher on the search (fitting on the screen without scrolling), is a massive advantage.
Search engines are getting smarter about how they interpret keywords on your website. They are not just looking for a paragraph with content containing keywords. They are taking a look at all of your content on your website, such as social media along with your own blog. Search engines need to see consistent relevant articles, not just a static paragraph or two overloaded with keywords and links. Search engine optimization is a journey, not only a destination. It is ongoing, and involves comprehending trends, changing algorithms, and always evaluating what could be better.
And at this time, for the intent of this guide, we’re just talking about key words (and really only scratching the surface). Search engine optimization is also about external links, the anchor text from your external links, as well as the quality of link sources. We haven’t even touched that yet.
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